Consciously Considered

We believe true responsibility starts with clarity. Our cashmere is fully traceable — back to the individual herder — giving confidence in every stage of its journey, from fibre collection to finished garment. This transparency allows us to uphold the highest standards across our supply chain, while supporting long-term partnerships built on trust, consistency, and care.

With full traceability comes accountability: for the fibre, for the process, and for the people behind every piece.

We refuse stressful shearing. Instead, we collect only hand-combed cashmere in spring, when the goat naturally sheds its under-fleece. The fibre is gently combed by trained professionals, in harmony with the herd and with respect for the animal’s wellbeing.

This method is not only kinder — it also preserves the purity and softness of the fibre, creating cashmere that feels exceptional and lasts beautifully.

Inner Mongolia is a vast and fragile landscape — and we are committed to protecting the environment that makes cashmere possible. Our herders practise responsible grazing methods, rotating herds to allow grasslands time to recover and reduce pressure on the earth. This careful approach supports healthier land over time and helps prevent long-term degradation.

To further reduce environmental impact, feed supplements are used where needed, supporting more balanced grazing and helping protect the natural ecosystem across the seasons.

Our process is certified by the Global Organic Textile Standard (GOTS), one of the most trusted global standards for responsible textile production. Certification requires thorough verification, with regular audits and on-site inspections across the manufacturing journey.

We use GOTS-certified organic dyes, and water used in production is carefully purified through our treatment facility. Clean water is then returned for local irrigation — a considered approach that reduces waste and supports the surrounding landscape.